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The Importance of Office Branding

Branding is important for all types of businesses, especially offices and that’s why it’s important to know how you can create a well-branded office space. At Signstar, we have complied a list of some of the most popular way to brand your office; from the people in it to the signage you choose.

What Makes A Branded Office Space?

There are a number of things that help to make up a branded office space, from signage to your online presence, everything should match. Some of the main things that make up branded office spaces are listed below:


Branded SignageSignage is one of the most popular way to brand your office and it can be done through either interior or exterior signage. Most offices will require some type of signage on the exterior of their building, whether it be a small directional board or a large eye-catching sign. The type of signage you choose will depend on a number of factors such as the building your office is based. It’s important for the sign you choose to match your current branding such as your logo and colour scheme of your other marketing materials.

Printed Materials

Office will regularly use printed materials, whether it be in the office, what they offer to clients or the marketing materials you choose. When it comes to printed materials such as letterheaded paper or leaflets, the branding should be concise. Having the same branding run across all your marketing will help people to recognise your business and it will also provide them with information such as the web address and contact details.


Whilst not all people like the idea of wearing a uniform as they find it too restrictive or too formal, the fact of the matter is it works. There’s no need for uniforms to be shirts and trousers, they can be more relaxed such as t-shirts or hoodies. Having staff who wear a uniform can help to create brand awareness as there likely to be seen in it before and after work by other people. T-shirt printing is a cost-effective way to create uniforms for your employees.

Interior Décor

Office BrandingJust like a home, the interior of your office is important, and it should reflect the business and the people that work there. If you’re an accountant, then it’s likely that your office will offer a more professional and high class look and your branding is likely to reflect this. However, if you work in computers or marketing, then your office space might have a more contemporary and modern look. The interior décor of your office should also reflect your branding, from pictures to the colour you paint your walls.

Online Presence

Being online is important for businesses of all shapes and sizes, but your online presence should be like your own personal online office space. Your website and social media should portray the same branding and tone that your physical business uses. Having branding that runs continuously through both your online presence and physical office space, will give a clear and concise message to your customers.

Copper, Brass and Bronze: The Beauty of Metal Signage

Everything about your company from the marketing materials to the signage, portrays a perception that people will judge your business on. From the service you provide to how your business looks it’s important to create the right first impression.

Some businesses will opt for the cheapest option when it comes to signs, but this can have a detrimental effect on your business in the long run. Make sure that when you’re investing in a new sign, you go for the best all round option that combines both quality and affordability.

Long Live Metal

MetalMany cheaper material options will wear quickly and your business frontage will become tired and worn. There are many people out there that will judge your whole basis just by what it looks like on the outside. Good signage gives you a better brand image.

The material of your signage should withstand the elements and offer longevity; this means your business will continue to look great for many years to come. There are many metals that are versatile and offer a solution that will ensure your sign looks great for years to come.

Metal is a durable choice that unlikely to become damaged and will remain weatherproof as long as it’s maintained correctly. The dawn of metal has certainly come and the material convey a beauty that others simply can’t compete with.

Create The Right Impression

Signage that looks poorly presented or maintained will portray a message of being unprofessional and people might even judge the level of service you provide on this. If people judge how your business looks then this could affect the amount of people using your service or the amount of sales you make.

The Curtain FactoryOnce you’ve decided on the type of material you want to use, you need to have the sign designed professional so the metal is used in the right and best possible way. Metal offers a smart look will continue to look great for many years to come. If you care about quality and how your business might look to others, then it’s important to invest in high quality signage.

Metal Is Here To Stay

Although it might seem like a passing fad, metal is here to stay. With some of the most popular options being bronze, brass and copper it’s easy to see why many businesses choose them. Metal offer a versatile look and can appeal to the trendy market and even the business market.

Signage made from metal can offer a look that demonstrates financial stability and offers a look that you’re committing to the future of your business. If you care about your business and the service you provide then you should start by investing in how your business looks.

We have the approach of long live metal and we believe that businesses using metal will continue to increase over the coming years. Here at Signstar, our team of sign makers are able to create a range of metal signage.

5 Reasons Why Signs Work For Businesses

Many businesses use signs, but it’s not always about the sign you have sometimes it’s how you use it. The right type can help to attract new customers that might not have known you even existed. Research has shown that people who see eye-catching signs are more than likely to use your business.

5 Reasons Why Business Signs Work

Brand Promise

House of HattonSigns should always be neat and tidy, to show people that your business is proud of itself. Bright and branded signs can help to convey the promise of your business. The right type can help your business to stand out from the crowd ensuring people use you and not your competition. If people see one that is damaged or looks run down, then they are going to have a bad first impression of your business. Neon signs or illuminated signage are both excellent ways for helping you to stand out from the crowd with your business branding.


Just like brick and mortar, signs are important for small businesses. Your sign is important as it acts like a guidepost for customers to find your business. These customers could either be new or returning customers. If you’re a new business, then people who are walking or driving by might be attracted by your sign encouraging them to visit your business.

Special Occasions

If you’re hosting a special occasion, limited time promotion or something else then a temporary sign could be a great way to attract attention and drive business. Most businesses will host special events whilst they operate and signs are a great way to attract the attention of people right in the moment.


Barratt LondonToday there isn’t just competition from businesses that are close to you, there’s competition online to. This is where clear and consistent branding comes in and that’s why it’s important to have the same branding both online and on the high street. If people see a sign on the high street as their walking or driving past then even if they don’t visit you online, they might head online and check out your website.

Online-Offline Connection

With signs there’s no reason not to create an online-offline connection. This can be used by including information such as your website or social media on your sign. When people don’t have time to head into your store or business, they will have a way to find you online. Many people now post things such as QR codes in their windows so people can find them much easier. On your website and social media don’t be afraid to post pictures of your physical location this will help people to create the online-offline connection of your business. Although many people do find businesses online, most are still inclined to visit their physical location to purchase goods.

Why Continuous Branding Is Important

What happens after you have established your company culture and your brand, and you have a comprehensive marketing plan set up? To continue to be successful, daily efforts must continue in branding. Every single social media post, customer interaction or advertising effort your company makes contributes to your branding. In short, everything you do as a business is an important part of your branding experience.

Different Types Of Branding

There are many different types of branding when it comes trying to market your business, which is why we’ve decided to outline a few of the main ones below. Some of the main types of branding include:

Website Branding

Website branding helps to create consistency and a memorable ‘look and feel’ in general. You could build a stunning and functional website but if it doesn’t fit in with a larger brand, the sad fact is that it won’t have much impact in the end. Branding in web design is very important; by having a strong brand and brand image across your website, it will help to provide brand consistency and will make you look more professional, as a business. The end goal is to make your brand memorable, and one of the first places to start is with a quality, professional website.

Signstar Website

It’s important that you consider your brand values and existing uses of your brand, such as signage, leaflets and brochures when creating your website. When you’re incorporating your brand into website design, you ideally want to look at what your company and brand stands for, and build a website from that. This is because the design of your website and your brand need to work together fluently in conjunction with one another and, in doing this you will ensure the continuation of your brand and a successful website and customers who will remember it.


Signage is also another fantastic way to improve consistency with your branding and increase the outreach and memorability of your business. Sign makers will take into account your brand and what you stand for when creating quality signage for your business, which will increase visibility and gain the attention of both existing and potential customers.

Branded signage can benefit your business in many ways, including:

  • Differentiation – Your branded signage can help to differentiate you you’re your competition and build a truly unique brand. The more distinctive your signage, the more your business will stand out in the eyes of your potential customers and as long as your branded signage reinforces your unique point of difference, it can act as a virtual salesperson 24/7.
  • Branding and Visibility – Customers are more likely to buy from a company they’ve heard of than one they haven’t. Eye catching, prominent signage exposes your business to people who over time may become customers and helps you build a strong brand image.
  • Functionality – As well as having promotional purposes, your branded signage also has a functional role to play in helping direct people to your business and merchandise as well as informing them when you’re having a sale or promotion. This can help you raise awareness of your marketing activities and improve your customers’ experience.

Signstar Branding

Branding: Why It’s Important

It’s very important to incorporate all types of branding when you are trying to market your business both online and offline. Branding is an important part of business marketing and should never be taken lightly. If you market your business properly and incorporate your brand into every single piece of marketing you put to the masses, you’ll increase the memorability of your brand and the professional image of your company.

Beyond just having a memorable logo, good branding increases the value of a company, provides employees with direction motivation and makes acquiring new customers a lot easier. Your brand also makes people aware of your business ‘DNA’; your full brand experience, from the visual elements like the logo to the way that your phones are answered, tell your customer about the kind of company that you are. A strong, consistent and clear brand also helps to put your customers at ease, because they know what to expect each and every time they experience your brand.

In conclusion, it’s vital that any business has consistent branding across all platforms of business marketing, be it signs, a website or even brochures or leaflets.

Finding A Quality Sign Company

Why Is It Important To Find and Use A Quality Sign Company?

Signs are one of the most expensive things that most businesses and companies will invest in. This is why it’s important to ensure the sign company you find is established and capable of delivering the results they promise.

Some companies might only offer the design and manufacturing of the signage, whereas other might offer additional services such as installation or maintenance. Be sure to check out everything the company has to offer from their services right down to existing customer feedback.

Finding A Sign Company

Importance of Choosing A Professional Sign Company

All companies will offer a different sign making process and a varied range of related services. For example if you’re looking for an acrylic sign then you’re not going to choose a company that might specialise in something such as wooden signs.

Companies will have existing clients and don’t be afraid to check them out. Start by looking at their portfolio of work. This will help you to see the standard of the signs they provide and will also provide you with information regarding the businesses that they have worked with.

Consider the Following When Making Your Decision

If you’ve been searching for ‘sign company near me’ then be sure to consider the following about each company before you make your decision. Some of these include:

  • How long have they been around? – When a company has been around for years, this usually speaks for itself about the services they provide. However, it also means they are more than likely to have a large portfolio of work and a more customer reviews.
  • Who have they previously worked with? – Check out who the company has worked with. If there local to your areas visit their premises to see if there still using that signage. This also means you can check to see if businesses from their portfolio have left them reviews.
  • What is customer feedback like? – Feedback and reviews are always important. Don’t be afraid to contact businesses directly to ask what the service they received was like. Alternatively check out the companies online reviews on multiple sources to see what previous customers have said about them.
  • Are the quotes they give competitive? – Cost is always a big factor in any type of decision. However, cheaper doesn’t always mean the best, so it’s important to see if the quote you receive is competitive in comparison with what others charge and the service that you receive.
  • What services do they offer? – Make sure the company you decide on offer a range of services. You don’t want to have to use multiple companies such as one to purchase your sign from and then one to install it. Go for a company that offers an all-round service covering everything from design right through to installation.


Questions to Ask Previous Customers

When it comes to choosing a company to provide you with a sign, be sure to check out the company in full. Don’t be afraid to contact the businesses they’ve worked with and ask them questions. Some of the questions you could ask include:

  • What was contacting the company like?
  • How good was communication from the company?
  • Was all the work carried out by the company or did they outsource it?
  • How long did the project take to complete?
  • Was the quote you received competitive?
  • Would you recommend the company?
  • Would you hire this company again?

The last question is one of the most important to ask, if a business is willing to use them again then it’s likely they’ve had a good experience. If you’re hesitant about contacting other businesses to ask their opinions then be sure to check out the sign companies reviews online.

Signstar have been carrying out work for clients for many years, please feel free to browse our website to see the work we have carried out and the reviews from our customers.

5 Steps To Make A Sign

The Steps To Follow To Make A Sign

When looking to have a sign made one of the most common questions that people ask themselves is How To Make A Sign. Whether you’re a business owner, marketing company or a sign maker there are some main key steps to follow to ensure a successful sign is created.

Sign Making Steps

The 5 Sign Making Steps We Follow

When we get asked to make a sign we follow a set of steps to ensure that the finished result is just how you imagined it to look. Ensuring these 5 steps are followed will help to ensure that the sign is designed and created in the right way.

Step 1. Decide on The Type of Sign

Step 1The initial and easiest step is deciding on the type of sign that you require. There are numerous different options to choose from including window, free standing, a-board, hanging, illuminated and shop front. In addition to the type, you’ll also need to ensure that it is suitable for either indoor or outdoor usage.

Step 2. The Material You Want to Use

Step 2Deciding on the type is only the first step and you’ll need to decide on what material you want it to be created from. There are many different materials to choose from when it comes to signs and some of the most popular options we offer include metal, acrylic and perspex. The sign making industry has seen huge advancements in the development process and using multiple materials has become common place. Many sign makers source quality materials from sign making suppliers.

Step 3. Designing the Sign

Step 3When you have decided on the type and material, then it comes to one of the most important things which is sign design. During the design process, it’s important to consider a factors such as the colour, lighting, size, shape, branding and imagery. Companies should work with you to ensure that the design created meets your exact requirements. We provide multiple designs.

Step 4. Final Design

Step 4After viewing a few designs you should settle on a final design idea. This design might incorporate aspects from each design or might even be completely different to the previous designs you’ve had created. During this process, you will need to give final approval on all of the aspects listed above before the sign is manufactured. This will ensure that the finished look is just how you envisioned it to look.

Step 5. Manufacturing the Sign

Step 5Once final design approval has been given, this is when the manufacturing process will begin. The length of the manufacturing process will depend on a number of things such as the size and additional features that might be involved such as lighting. After the sign has been manufactured, you need to make sure that it’s installed by a correctly to ensure a high standard of finish.

New Website Launch

It comes with great excitement that we announce the launch of our brand new website and blog as of today!!!