Many businesses use signs, but it’s not always about the sign you have sometimes it’s how you use it. The right type can help to attract new customers that might not have known you even existed. Research has shown that people who see eye-catching signs are more than likely to use your business.
5 Reasons Why Business Signs Work
Brand Promise
Signs should always be neat and tidy, to show people that your business is proud of itself. Bright and branded signs can help to convey the promise of your business. The right type can help your business to stand out from the crowd ensuring people use you and not your competition. If people see one that is damaged or looks run down, then they are going to have a bad first impression of your business. Neon signs or illuminated signage are both excellent ways for helping you to stand out from the crowd with your business branding.
Location
Just like brick and mortar, signs are important for small businesses. Your sign is important as it acts like a guidepost for customers to find your business. These customers could either be new or returning customers. If you’re a new business, then people who are walking or driving by might be attracted by your sign encouraging them to visit your business.
Special Occasions
If you’re hosting a special occasion, limited time promotion or something else then a temporary sign could be a great way to attract attention and drive business. Most businesses will host special events whilst they operate and signs are a great way to attract the attention of people right in the moment.
Competition
Today there isn’t just competition from businesses that are close to you, there’s competition online to. This is where clear and consistent branding comes in and that’s why it’s important to have the same branding both online and on the high street. If people see a sign on the high street as their walking or driving past then even if they don’t visit you online, they might head online and check out your website.
Online-Offline Connection
With signs there’s no reason not to create an online-offline connection. This can be used by including information such as your website or social media on your sign. When people don’t have time to head into your store or business, they will have a way to find you online. Many people now post things such as QR codes in their windows so people can find them much easier. On your website and social media don’t be afraid to post pictures of your physical location this will help people to create the online-offline connection of your business. Although many people do find businesses online, most are still inclined to visit their physical location to purchase goods.
