What happens after you have established your company culture and your brand, and you have a comprehensive marketing plan set up? To continue to be successful, daily efforts must continue in branding. Every single social media post, customer interaction or advertising effort your company makes contributes to your branding. In short, everything you do as a business is an important part of your branding experience.
Different Types Of Branding
There are many different types of branding when it comes trying to market your business, which is why we’ve decided to outline a few of the main ones below. Some of the main types of branding include:
Website Branding
Website branding helps to create consistency and a memorable ‘look and feel’ in general. You could build a stunning and functional website but if it doesn’t fit in with a larger brand, the sad fact is that it won’t have much impact in the end. Branding in web design is very important; by having a strong brand and brand image across your website, it will help to provide brand consistency and will make you look more professional, as a business. The end goal is to make your brand memorable, and one of the first places to start is with a quality, professional website.
It’s important that you consider your brand values and existing uses of your brand, such as signage, leaflets and brochures when creating your website. When you’re incorporating your brand into website design, you ideally want to look at what your company and brand stands for, and build a website from that. This is because the design of your website and your brand need to work together fluently in conjunction with one another and, in doing this you will ensure the continuation of your brand and a successful website and customers who will remember it.
Signage
Signage is also another fantastic way to improve consistency with your branding and increase the outreach and memorability of your business. Sign makers will take into account your brand and what you stand for when creating quality signage for your business, which will increase visibility and gain the attention of both existing and potential customers.
Branded signage can benefit your business in many ways, including:
- Differentiation – Your branded signage can help to differentiate you you’re your competition and build a truly unique brand. The more distinctive your signage, the more your business will stand out in the eyes of your potential customers and as long as your branded signage reinforces your unique point of difference, it can act as a virtual salesperson 24/7.
- Branding and Visibility – Customers are more likely to buy from a company they’ve heard of than one they haven’t. Eye catching, prominent signage exposes your business to people who over time may become customers and helps you build a strong brand image.
- Functionality – As well as having promotional purposes, your branded signage also has a functional role to play in helping direct people to your business and merchandise as well as informing them when you’re having a sale or promotion. This can help you raise awareness of your marketing activities and improve your customers’ experience.
Branding: Why It’s Important
It’s very important to incorporate all types of branding when you are trying to market your business both online and offline. Branding is an important part of business marketing and should never be taken lightly. If you market your business properly and incorporate your brand into every single piece of marketing you put to the masses, you’ll increase the memorability of your brand and the professional image of your company.
Beyond just having a memorable logo, good branding increases the value of a company, provides employees with direction motivation and makes acquiring new customers a lot easier. Your brand also makes people aware of your business ‘DNA’; your full brand experience, from the visual elements like the logo to the way that your phones are answered, tell your customer about the kind of company that you are. A strong, consistent and clear brand also helps to put your customers at ease, because they know what to expect each and every time they experience your brand.
In conclusion, it’s vital that any business has consistent branding across all platforms of business marketing, be it signs, a website or even brochures or leaflets.
