Totem and post-mounted signs are invaluable tools for guiding customers to your business. These signage solutions enhance visibility, reinforce brand identity, and improve customer navigation, making it easier for visitors to find and engage with your offerings. Here’s how these signs can maximise customer engagement and improve navigation.
What Are Totem and Post-Mounted Signs?
Totem Signs
Totem signs, or monolith signs, are freestanding vertical displays designed to attract attention from a distance. Typically featuring a business’s name, logo, and other relevant information, these signs are highly customisable, available in various shapes, sizes, and materials. They are a striking addition to any business environment, especially for those looking to create a bold statement.
Post-Mounted Signs
Post-mounted signs are attached to one or more posts and serve both directional and informational purposes. Their versatility allows them to be placed in a variety of locations, making them ideal for guiding customers or displaying essential business information.
Benefits of Using Totem and Post-Mounted Signs
High Visibility
Both totem and post-mounted signs can be strategically placed in high-traffic areas, ensuring that they catch the attention of potential customers. Their tall, vertical design allows them to stand out against surrounding structures, making them visible from a distance. Illuminated options, available for many totem signs, increase visibility at night or in low-light conditions, making them particularly beneficial for businesses that operate after dark.
Brand Reinforcement
Totem and post-mounted signs are excellent for reinforcing brand identity. Custom branding options, such as logos, colours, and messaging, can be incorporated to create a consistent brand image. Totem signs are particularly versatile, allowing businesses to display additional information, such as directions or promotional messages, which further enhances brand presence and communicates key details effectively.
Directional Guidance
As wayfinding tools, totem and post-mounted signs are essential in helping customers navigate complex environments, such as shopping centres, business parks, or large facilities. They improve the customer experience by making it easier for visitors to find their way, reducing confusion and enhancing satisfaction. Many totem signs are available in single or double-sided designs, which maximises visibility and ensures that your messages are seen from multiple angles.
Durability and Maintenance
Constructed from high-quality materials, totem and post-mounted signs are designed to withstand various weather conditions, ensuring they remain functional and visually appealing over time. These signs often require minimal maintenance due to their durable construction, making them a practical choice for businesses looking for long-lasting signage solutions.
Customisability
Totem and post-mounted signs offer significant customisability, allowing businesses to tailor the size, shape, colour, and content to meet specific needs and branding requirements. Some signs feature removable panels or digital displays, enabling businesses to update their messaging easily without a complete redesign. This flexibility allows for unique, eye-catching designs that stand out in competitive environments.
Conclusion
Totem and post-mounted signs are powerful tools that guide customers to your business, enhance brand visibility, and provide essential information. Their high visibility, durability, customisability, and effectiveness as wayfinding solutions make them an ideal choice for businesses aiming to improve customer engagement. By investing in well-designed signage that reflects your brand identity, you can create a welcoming environment that encourages visitors to explore what your business has to offer.
At Signstar, we specialise in creating custom totem and post-mounted signs that help businesses maximise their visibility and strengthen their brand. Based in North Finchley, our team combines high-quality materials and innovative design to ensure your signage leaves a lasting impression. Whether you need a quick turnaround for a project or specific design solutions, Signstar is here to help. Contact us at sales@signstar.co.uk or call 020 8446 3400 to learn more.
