Branding is important for all types of businesses, especially offices and that’s why it’s important to know how you can create a well-branded office space. At Signstar, we have complied a list of some of the most popular way to brand your office; from the people in it to the signage you choose.
What Makes A Branded Office Space?
There are a number of things that help to make up a branded office space, from signage to your online presence, everything should match. Some of the main things that make up branded office spaces are listed below:
Signage
Signage is one of the most popular way to brand your office and it can be done through either interior or exterior signage. Most offices will require some type of signage on the exterior of their building, whether it be a small directional board or a large eye-catching sign. The type of signage you choose will depend on a number of factors such as the building your office is based. It’s important for the sign you choose to match your current branding such as your logo and colour scheme of your other marketing materials.
Printed Materials
Office will regularly use printed materials, whether it be in the office, what they offer to clients or the marketing materials you choose. When it comes to printed materials such as letterheaded paper or leaflets, the branding should be concise. Having the same branding run across all your marketing will help people to recognise your business and it will also provide them with information such as the web address and contact details.
Uniform
Whilst not all people like the idea of wearing a uniform as they find it too restrictive or too formal, the fact of the matter is it works. There’s no need for uniforms to be shirts and trousers, they can be more relaxed such as t-shirts or hoodies. Having staff who wear a uniform can help to create brand awareness as there likely to be seen in it before and after work by other people. T-shirt printing is a cost-effective way to create uniforms for your employees.
Interior Décor
Just like a home, the interior of your office is important, and it should reflect the business and the people that work there. If you’re an accountant, then it’s likely that your office will offer a more professional and high class look and your branding is likely to reflect this. However, if you work in computers or marketing, then your office space might have a more contemporary and modern look. The interior décor of your office should also reflect your branding, from pictures to the colour you paint your walls.
Online Presence
Being online is important for businesses of all shapes and sizes, but your online presence should be like your own personal online office space. Your website and social media should portray the same branding and tone that your physical business uses. Having branding that runs continuously through both your online presence and physical office space, will give a clear and concise message to your customers.
